Creating lasting family memories is always a big part of the Christmas season.
There is always so much to do on the list. Sharing a Christmas wish and taking a photo with Santa at a local mall is a cherished tradition for many families. However, just a thought about standing in line for up to 3 hours ruins all the excitement. Not to mention, that during the wait time a child may fall asleep, get hungry, anxious, etc.
That’s when the magic of a self-service kiosk comes into play.
Qwick Media located self-service kiosks at the lineup entrance of Photos with Santa in Metrotown Mall (Burnaby, BC) to easily eliminate the tedious wait and streamline the process. Customers follow a simple registration process, enter their name, telephone number, email, and make a donation for the photo that goes to the local Christmas Bureau. Once registration is complete, customers can leave the line and are free to go and enjoy a holiday drink, pop into some of the stores, and get a few items off their holiday shopping list. They receive a text message when it is time to take a photo with Santa. Customers receive their photos instantly by email provided at registration and can share and print as needed.
Self-service kiosks don’t reduce the time of the entire process but sure do change how this time is spent.
– Just imagine how much shopping and dining can be done by thousands of people within these hours! –
No effort is needed to bring them into the mall; they are already here and are motivated shoppers. A mall owner can simply estimate the pros of such kiosks and the impact it makes on the customer spend.